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UK: PomeGreat readies advertising campaign

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PomeGreat is set to launch its first television advertising campaign as part of a GBP2m (US$3.1m) relaunch for its pomegranate juice range in the UK.

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The campaign, announced today (1 February), will also include print media, social media, PR and in-store promotional support. The UK juice maker relaunched its juice range in November, including a packaging revamp and new ingredient.

The television advert, which will debut on ITV1 today, will promote PomeGreat's juice range, which now includes PurePlus, a 100% pomegranate extract with "health benefits". The ad, which can be viewed below, will air in peak-time ten-second and 20-second slots throughout February.

"Our new campaign, which is targeted at our core adult audience, will strengthen awareness of the beneficial properties for the juice," said PomeGreat's CEO, Adam Pritchard.


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