POLAND: Polish vodka exports set to leap in 2011
Poland's vodka producers should look abroad this year, says the Polish Spirits Industry association
Vodka exports out of Poland are expected to rise sharply this year, according to the country's spirits trade body.
Warsaw-based association Polish Spirits Industry (PPS) said late last month that the country's vodka industry should see exports increase by around 21% on 2010, to about 63m litres from 52.2m. The rise will partly compensate for forecast 6% decline in domestic sales from 303.3m in 2010 to 285m litres this year, the PPS said.
“Export sales of our high-alcohol spirits have continued to climb in the past few years,” PPS president Leszek Wiwala told just-drinks. “Since Poland joined the EU, the sales volume has increased by nearly 50%.
“In 2010, about 70% of Polish vodka exports were destined for EU states.”
While France and the US are the leading markets for Polish vodka, emerging markets, led by China and India, are expected to rapidly boost sales, Wiwala said.
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