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UK: PLB appointed Matusalem agent

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Independent wine and beer importer PLB Group has been appointed UK agent for rum producer Matusalem.

The arrangement, announced yesterday (20 October), gives PLB exclusive distribution rights for all the Solera-aged rums in the Matusalem portfolio, which will be targeted at the on-trade and independents.

PLB spirits brand manager Adam Wyartt said: "Matusalem is the best-selling super-premium brand in Europe and markets its Gran Reserva Solera 15 as the 'Cognac of Rums'. We will be communicating the premium quality of the products to re-enforce Matusalem's presence on the high end outlet's back bar."

PLB is one of the UK's largest suppliers of wines, beers and spirits covering Europe, the Americas, Australasia and South Africa.


Sectors: Spirits

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