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UK: Play Beverages brings Playboy Energy Drink to UK

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Play Beverages Holdings has lined up the roll-out of Playboy Energy Drink in the UK.

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The company, which launched the brand in the US in 2008, confirmed yesterday (30 November) that Playboy Energy Drink will available in regular and sugar-free variants, packaged in 25cl black cans.

The regular version will carry the Playboy rabbit head design in orange, while the sugar-free logo will be blue.

"Initially the sales and marketing emphasis will be on trade, especially high profile clubs and cocktail bars, in keeping with the beverage's premium positioning and the Playboy lifestyle proposition," Play Beverages said.

Playboy Energy Drink contains ginseng root, guarana extract and damiana leaf, and has fruit and vanilla notes.


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