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COMMENT: PJs' smoothies for kids

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PJs is all set to launch two new additive-free fruit drinks in October. With growing parental concern over high sugar content in juices and overarching concerns about children's diets, it seems an appropriate time to introduce new young consumers to the burgeoning smoothie market. Called FrooOties, PJs' new strawberry and orange flavoured pouch drinks are rolling out to all the major UK multiples until Christmas. The drinks are a blend of crushed fruit and juice with no other added ingredients and will be a combination of a smoothie and a juice.


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