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US: Phusion Projects rolls out Four Loko campaign

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Phusion Projects has launched an online media campaign in the US for its Four Loko beverage.

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The campaign, revealed today (12 October), includes the launch of an ' Everything's Gone Four Loko' website and online News 4 station. The news site will feature a series of videos and "broader brand content".

The site will broadcast on its own schedule, covering news stories for an age-restricted target market, the company said. It will launch this month with a video called 'The Big Bust', introducing the site and a Facebook page.

Earlier this month, Phusion Projects was cited by The US Federal Trade Commission for falsely claiming on Four Loko packaging that a 23.5oz serving only contained alcohol equal to one or two regular 12oz beers. The company subsequently agreed to overhaul the labelling.


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