US: Phusion Projects rolls out Four Loko campaign

Most popular

Provenance and quality not enough for spirits - II

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Mangrove MD warns of coronavirus impact on spirits

Coronavirus special - US Distilled Spirits Council


Phusion Projects has launched an online media campaign in the US for its Four Loko beverage.


The campaign, revealed today (12 October), includes the launch of an ' Everything's Gone Four Loko' website and online News 4 station. The news site will feature a series of videos and "broader brand content".

The site will broadcast on its own schedule, covering news stories for an age-restricted target market, the company said. It will launch this month with a video called 'The Big Bust', introducing the site and a Facebook page.

Earlier this month, Phusion Projects was cited by The US Federal Trade Commission for falsely claiming on Four Loko packaging that a 23.5oz serving only contained alcohol equal to one or two regular 12oz beers. The company subsequently agreed to overhaul the labelling.

Related Content

Why we all need to lift our heads out of our drinks - Consumer Trends

Why we all need to lift our heads out of our drinks - Consumer Trends...

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - ...

Carlsberg UK unveils US$19m

Carlsberg UK unveils US$19m "thumbstoppable" ad as it targets social media feeds - video...

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?