Product Launch - CANADA: Phusion Projects' Four Loko Black Cherry, Grape, Peach

By | 15 July 2013

Click through to view Phusion Projects Four Loko Black Cherry, Grape and Peach

Click through to view Phusion Projects' Four Loko Black Cherry, Grape and Peach

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Phusion Projects' Four Loko Black Cherry, Grape, Peach

Category - FMB, 8% abv

Available - From this month

Location - Canada, off-trade

Price - Not specified, available in 23.5oz cans

Phusion Projects is extending the roll-out of three variants of its Four Loko flavoured malt beverage brand. Initially available in around 400 stores in the country, the black cherry, grape and peach extensions will be expanded to nearer 600 outlets over the Summer.

Earlier this year, Phusion released Four Loko Pineapple in Canada and the US.

Show the press release

Due to popular demand, Phusion Projects announced today that it will be providing three additional flavours of Four Loko to the Canadian market including - Black Cherry, Grape and Peach.

As the leading progressive adult beverage in the US, Four Loko debuted in Canada in 2012, and the newly-added flavours reflect consumer demand for innovative taste options. When first introduced to the market, the products were available in more than 400 stores in Canada. Now, the full Four Loko line will be expanded to 600 stores, representing a 50% increase in distribution over last summer.

"Adding three flavours to the Canadian lineup continues Phusion Projects' mission to develop and innovate new flavours that consumers desire," said Steve de Luca, VP of international development. "We're pleased that Canadian consumers have been so responsive to Four Loko, and are excited about the brand's prospects for the rest of 2013 and beyond.”

The new Four Loko flavours will join existing varieties - Fruit Punch, Watermelon and Lemonade, and will be available in 8% Alcohol by Volume (ABV) in 695ml (23.5-ounce) cans.

Original source: Company Release

Sectors: Product launches, Spirits

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