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Phrooti Fruit-Infused Water - Product Launch

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Phrooti Fruit-Infused Water

Phrooti Fruit-Infused Water will be initially available in two flavours

Phrooti Fruit-Infused Water will be initially available in two flavours

Category - Soft drinks, water, fruit flavoured

Available - From this month

Location - UK, nation-wide, off-premise, listings not yet secured

Price - RRP of GBP1.95 (US$2.37) per 25cl bottle

UK company Phrooti has released two fruit-flavoured waters under its namesake brand in the country. The company said earlier this week that the initial launches comprise a raspberries & strawberries blend as well as a blackcurrants, blackberries & blueberries variant.

The drinks do not contain any sugar - including naturally occurring sugars - with each bottle carrying 15 calories.

Phrooti was founded by north England-based entrepreneur Jerome Jacobs.

"The market is crying out for a product like this," said Jacobs. "We're looking to target those consumers who want a healthier alternative that is still delicious and Phrooti provides just that."

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Show the press release

All set to take on the sugary drinks giants and defy the Sugar Tax is PHROOTI, a brand new range of bottled fruit-infused waters that are 100% natural and contain zero sugar. 

PHROOTI Fruit-Infused Water is a delicious, full-flavoured range of all-natural drinks that is set to bring something totally new to the soft drinks aisle. 

PHROOTI (pronounced 'fruity') uses fresh fruit, water and just a touch of lemon juice to create an all-natural thirst-quencher that is not only a delicious and refreshing drink, but also an incredibly healthy way to hydrate. PHROOTI uses a unique process which locks in all the flavour and kicks out all the sugar, making it free from all sugars, including naturally occurring sugars.

"As a consumer of soft drinks I'd become fed up with the options out there: flavourless fruit teas, fruit waters and additive and sweetener-laden, so-called 'low sugar' drinks," explains Jerome Jacobs, founder of the Sheffield-based brand. "I felt the market needed something new that was delicious, natural and fruity, which is why I've come up with PHROOTI. This is a totally unique range of drinks that are zero sugar and taste delicious."

Jerome, a former marketing and advertising manager who has won two Young Entrepreneur of the Year Awards, is excited about the launch. "The market is crying out for a product like this. We're looking to target those consumers who want a healthier alternative that is still delicious and PHROOTI provides just that."

Perfect for the on-the-go market and premium outlets, PHROOTI is available in two delicious flavours: Raspberries & Strawberries and Blackcurrants, Blackberries & Blueberries. The unique infusion process used to create these flavour-packed bottled drinks works to lock in all the fruity flavour and kick out all of the sugar (even fruit sugar), leaving a delicious, natural and refreshing fruit drink for any time of the day.

PHROOTI is now available nationwide, RRP £1.95 per 250ml bottle. Each flavour contains just 15 calories per bottle. 

  • There are two flavours in the PHROOTI range: Raspberries and Strawberries and Blackcurrants, Blackberries and Blueberries
  • PHROOTI also has a social mission at its core and has partnered with Plantlife to help regenerate British Wildflower meadows which have declined by a staggering 97% in the last century as a result of mass farming. After a successful first year's trading, the company is poised to adopt an acre of wildflower meadows at Deep Dale in the Peak District
  • For more information about PHROOTI, please visit www.phrooti.co.uk

Original source: Company Release


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