Phillips Distilling Cos UV Sugar Crush Flavoured Vodka

Phillips Distilling Co's UV Sugar Crush Flavoured Vodka

Phillips Distilling Co's UV Sugar Crush

Category - Spirits, vodka, flavoured

Available - From this month

Location - US, nation-wide

Price - SRP of US$11.99 per 75cl bottle

Phillips Distilling Co has lined up the release of the 21st flavour variant for its UV vodka brand. UV Sugar Crush is tropical fruit candy flavoured, and has been developed to tap in to “the rise in millennial nostalgia, as seen through the surge in retro candies, throwback Thursday posts and all things 90’s”.

The variant will be available in 5cl, 75cl and 1-litre sizes.

Late last year, Phillips, which is a subsidiary of United States Distilled Products, launched what it claims is the first sriracha-flavoured vodka in the US.

Show the press release

Phillips Distilling Company today announced the launch of UV Sugar Crush, the first and only tropical fruit candy-flavored vodka available. Made with all-natural flavors, UV Sugar Crush has an exciting burst of tropical fruit taste – great for mixing fun cocktails or enjoyed on its own.

UV Sugar Crush is distilled four times for premium quality and delicious flavor. Offering light, mixed fruit candy on the nose, the vodka offers a slowly intensifying taste with a lingering finish. A perfect addition to simple, summer-friendly, mixable drinks, it boasts all-natural fruit flavors that arouses the palate.

“At Phillips Distilling Company, we work hard to remain on top of today’s top trends and bring those flavor profiles to life for our consumers through innovative new spirits,” said Jason Connelly, Phillips vice president of sales. “Our consumers serve as inspiration for our product development. The millennial audience can connect to many of our flavors, and the tropical candy-inspired UV Sugar Crush is no different.”

UV Sugar Crush was developed by Phillips Distilling Company in response to the rise in millennial nostalgia, as seen through the surge in retro candies, throwback Thursday posts and all things 90’s. The light, tropical fruit candy flavors celebrate the fun memories of yesteryears consumers are looking to revisit.

Spirits innovators since the 1930’s, Phillips Distilling Company was one of the first in the industry to embrace the popular dessert flavored vodkas with UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar. Most recently the company developed, UV Sriracha, the only Sriracha-flavored vodka available today. Other flavors include UV Blue, Lemonade, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Vanilla, Citrus, Espresso, Sweet Green Tea and UV’s straight vodkas UV 80 and UV 103.

The 21st variety of flavored vodka for the popular spirits brand, UV Sugar Crush is available nationally at select liquor stores in one liter, 750ml and 50ml bottle sizes with a suggested retail price of $12.99 for a one liter bottle, $11.99 for a 750ml bottle and 99 cents for a 50ml bottle.

Phillips Distilling Company is a subsidiary of United States Distilled Products.

Original source: Company Release