UV Vodka will now be sold in Spain

UV Vodka will now be sold in Spain

Phillips Distilling Co has launched its UV Vodka brand in Spain as the company looks outside its traditional US market.

Latin pop singer Malú will be Spanish ambassador for the vodka, Phillips said. The launch will also be backed by an integrated marketing campaign including advertising, public relations, social media and online communications.

“The strong global demand for flavoured vodkas represents a tremendous opportunity for our growing portfolio of UV Vodka,” the company said.

New flavours such as UV Vodka's whipped cream have helped boost vodka sales in the US.

UV Vodka is expected to sell 1.8m cases by year end, Phillips said.