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US: P&G to change Sunny Delight labeling

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Following a concerted protest by Florida orange growers and a public health lobby group, the consumer goods company, Procter & Gamber, is to make changes to the labeling of its controversial fruit-flavoured beverage brand, Sunny Delight. Sunny Delight will no longer be described as a "real fruit beverage" but will now be called "orange-flavoured citrus punch and other natural flavours." P&G has also agreed to change the illustration on the label from just oranges to a picture showing a variety of fruits. The words "Florida style" will be "de-emphasised" on some Sunny Delight products in favour of the words "Tangy Original." 


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