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Petwell's TruLife CBD beverage for dogs - Product Launch

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Petwell's TruLife CBD beverage for dogs

Petwell said it has other products in store for the TruLife brand, including bacon-flavoured water

Petwell said it has other products in store for the TruLife brand, including bacon-flavoured water

Category - Functional beverages

Available - From this month

Location - US, available for wholesale distribution through TruLife website

Price - TBC

Florida company Petwell has launched a line of CBD-infused bottled water beverages aimed at dogs.

TruLife CBD claims to boost health, enhance digestion and lessen pain and medical symptoms in canines. Petwell said benefits include the reliving of inflammation, arthritis, anxiety, nausea and seizures. 

"This is a game-changer in the pet wellness industry," said TruLife CEO Steve Janjic. "Our CBD-enhanced water unites health, technology and science to create the ultimate in pet refreshment."

Petwell said it has other products in the pipeline for the TruLife range including bacon-flavored water for dogs, catnip-infused bottles for cats and customized beverages for horses and livestock.

CBD is becoming more popular as a functional ingredient in beverages as governments around the world loosen restrictions on hemp-based products. CBD is already allowed to be used in beverages in some US states, however, last week it became closer to being accepted on a federal level. The 2018 Farm Bill, which includes legislation on industrial hemp, was passed to the legislative chamber. An analyst said the passage of the bill could see The Coca-Cola Co and PepsiCo target the CBD category.

The future of cannabis in the drinks industry - just-drinks FUTURES


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