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Pernod's Allied forces - one year on

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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The announcement of Pernod Ricard's full-year sales figures this week coincided with the first anniversary of the company's acquisition of Allied Domecq. Olly Wehring takes a look at the performances of Pernod's brands - old and new - and looks at what the future holds for them.


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