Pernod Ricard said today that its newest subsidiary, Malibu-Kahlua International, will open for business on January 3, 2006.

Malibu-Kahlua International will operate and market Malibu flavoured rums, Kahlua coffee liqueur, and Tia Maria coffee liqueur worldwide.

Housed at the former Allied Domecq office complex in Westport, Connecticut, Malibu-Kahlua International will employ around 70 people.

Malibu-Kahlua International will also serve as the flagship unit for Pernod's global liqueur and cordials business, which currently stands at number two in the liqueur category with 21% of the market share worldwide.

"Establishing Malibu-Kahlua International enables us to define a global strategy and maximize growth potential for Malibu, Kahlua and Tia Maria," said Simon Hunt, newly-named CEO of Malibu-Kahlua International. "Our main objective is to increase the global market share of the Malibu, Kahlua, Tia Maria trademarks.

"This independent but cohesive operating structure and renewed brand focus will allow for accelerated growth of our brands," Hunt added. "We expect great things to come from the formation of Malibu-Kahlua International, through an innovative global marketing strategy, integrated local sales strategies and a world-class team."

Malibu-Kahlua International's executive team includes Hunt, former head of marketing and innovation at Allied Domecq Spirits, North America, as CEO, CFO Thierry Pourchet, formerly of Pernod S.A and Cyril Claquin, senior vice-president of marketing, formerly of Martell & Co.