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FRANCE: Pernod streamlines management structure

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Pernod Ricard has streamlined its management structure following the recent acquisition of Allied Domecq.

Pernod, the world's number two spirits group and number three in wine, has created eight business units, which will report directly to deputy CEO Pierre Pringuet.

The French group has reorganised its global distribution network into four hubs - Europe, the Americas, Asia and Pacific.

Pernod's Irish Distillers and Polish vodka arm Wyborowa have joined Pernod Ricard Europe, to be headed by Thierry Billot. Pernod Ricard USA has been absorbed into Pernod Ricard Americas, which covers North, Central and South America and will also be responsible for rum and liqueurs marketing arm Malibu-Kahlua International.

Pernod Ricard Asia, led by Philippe Dréano, has also been assigned responsibility for India, Sri Lanka and the Gulf states. The company has also decided to merge the former Allied-owned New Zealand wine arm Montana Wines with its Australian unit Orlando Wyndham to form Pernod Ricard Pacific.

Pernod has also created four brand owners to handle the expanded, post-Allied portfolio. Chivas Brothers will handle Pernod's Scotch whisky stable as well as Beefeater gin. Martell Mumm Perrier-Jouet will oversee the company's Cognac and Champagne brands, as well as its rum venture Havana Club International. Ricard SA and Pernod SA make up the final two brand owners.

Commenting on the changes, Pernod chairman and CEO Patrick Ricard said yesterday (11 January): "This reorganisation is designed to simplify the group's structure while being supported by an existing decentralised organisation that has proven its worth, and by the talents of the managers who lead this organisation."


Sectors: Spirits, Wine

Companies: Pernod Ricard, Allied Domecq

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