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US: Pernod sells whiskies to Sazerac

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Pernod Ricard has sold two Canadian whisky brands to US spirits group Sazerac for an undisclosed sum.

The French drinks giant said the deal was "consistent" with its strategy to focus on its premium portfolio, which includes Scotch whiskies Chivas Regal and The Glenlivet.

"We are sharply focused on the development of our premium brands. The decision to divest these two brands follows a strategic review of our portfolio," said Pernod Ricard USA president and CEO Alain Barbet on Friday (29 September).

Sazerac CEO Mark Brown said he was "delighted" at the company's acquisitions. He added: "They will comprise a very important part of our portfolio."

Sazerac, based in New Orleans, commands a spirits stable including Buffalo Trace bourbon and Rain vodka.

The two brands - Rich & Rare and Royal Canadian Whiskey - were sold for an undisclosed sum.


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