Viña Carmen today announced its acquisition of Pernod Ricard Chilean wine brand Terra Andina for an undisclosed amount. The brand will be incorporated into the Chilean group which includes Santa Rita, Los Vascos and Carmen.

'We are a company of very few brands,' says Carmen export director Andrés Barros. 'This gives us the chance to benefit from the Pernod Ricard network around the world.' In return, Terra Andina will benefit from access to parcels of land and winemaking facilities belonging to Carmen and Santa Rita.

The two companies are already working on the transition agreement which will see the brand change hands by July 1, 2001. A new company, Sur Andino will be set up to control the brand, a new winemaker, Stefano Gandolini, has been appointed and a new export director is in place.

'The idea is not to change the wines,' says outgoing Terra Andina general manager José Luis Martin Bouquillard. 'The philosophy is to have every brand separate in winemaking and sales,' confirms Barros. In addition, Terra Andina will be keeping with its existing distributors overseas.