Pernod Ricards The Glenlivet Nadurra First Fill Selection

Pernod Ricard's The Glenlivet Nadurra First Fill Selection

Pernod Ricard's The Glenlivet Nàdurra First Fill Selection

Category - Spirits, whisky, Scotch, single malt, 60.7% abv

Available - From this month

Location - Globally

Price - SRP of US$80 per bottle

Distribution - Pernod Ricard

Pernod Ricard has lined up the launch of the second Nàdurra expression for The Glenlivet single malt Scotch whisky brand through its Chivas Brothers division. First Fill Selection does not carry an age statement, and is drawn from American white oak casks.

A lower abv version - at 48% - will roll out across Global Travel Retail.

The first expression in the range – The Glenlivet Nàdurra Oloroso – was launched earlier this year in the Travel Retail channel. A cask strength verion is set to roll out to domestic markets including India, Canada and Taiwan in the coming weeks.

Nàdurra is gaelic for 'natural'.

In full-year results, released late last month, Pernod saw The Glenlivet's sales rise by 8% on a 2% lift in volumes.

Show the press release

The Glenlivet has unveiled a second new permanent expression in its innovative Nàdurra range, building on its leadership of the dynamic growth of craft spirits. The Glenlivet Nàdurra First Fill Selection is drawn from casks made from American White Oak that have never before been used to mature Scotch whisky, with these casks – a popular choice of distillers at The Glenlivet since the early 1900s – imparting hints of creamy vanilla to this wonderfully rich single malt.

Bottled at cask strength, The Glenlivet Nàdurra First Fill Selection will be available around the world and including within the UK, US and Sweden, rolling out from September 2014, priced at $80. The expression will also be available in Global Travel Retail at 48% ABV.

The release follows the initial launch of The Glenlivet Nàdurra Oloroso in Travel Retail Europe earlier this year and is supported by a new cask strength edition of this expression. The Glenlivet Nàdurra Oloroso Cask Strength will also enter domestic markets, including India, Canada and Taiwan from the same month, priced at $75.

These new permanent expressions showcase the versatility and multi-layered quality of The Glenlivet, whilst meeting the growing demand for handcrafted single malt whiskies with an interesting twist. The range is crafted in small batches using traditional production methods and capturing the original passion behind George Smith’s distillery. Celebrating the highly skilful traditions of whisky making at The Glenlivet, all expressions in the Nàdurra range are bottled without chill-filtration, offering the additional complexity, body and texture of a whisky that has just been drawn from the cask.

The 19th Century production methods, combined with maturation in first-fill American Oak casks, imparts The Glenlivet Nàdurra First Fill Selection with an inviting aroma of soft vanilla, fudge and sweet, ripe pears, developing into a tropical mix of pineapple, banana and citrus on the palate and leading to a refreshing finish.

Nikki Burgess, Global Brand Director for The Glenlivet comments; “Whisky enthusiasts have admired The Glenlivet for its signature smooth and fruity flavour profile for nearly 200 years so, with our Nàdurra range, we want to highlight the skill and craftsmanship behind The Glenlivet. The Glenlivet Nàdurra has long held an extra special place in the hearts of single malt whisky connoisseurs and we are confident that our new Nàdurra innovations will satisfy their increasing appetite for excellence in single malt whisky craftsmanship.”

The new expression comes in refreshed packaging, first introduced in April 2014, which all future expressions of The Glenlivet Nàdurra will be released in to emphasise the handcrafted nature of the range. The design includes a prominent batch number, cask-like stamps and a more visible translation of the Gaelic word, Nàdurra – meaning natural – to illustrate the essence of the brand.

Original source: Company Release