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Pernod Ricard's The Glenlivet Captain's Reserve

Pernod Ricards The Glenlivet Captain’s Reserve

Pernod Ricard's The Glenlivet Captain’s Reserve

Category - Spirits, whisky, Scotch, single malt, 40% abv

Available - From this month

Location - Globally

Price - In the UK, RRP of GBP45 (US$61) per 70cl bottle

Pernod Ricard has released details of a permanent addition to The Glenlivet, comprising a whisky that has been finished in Cognac casks. Launched through the group's Chivas Brothers Scotch whisky unit, Captain's Reserve is a no-age-statement iteration of The Glenlivet and has been designed to "offer consumers the opportunity to broaden their single malt Scotch repertoire".

The expression is "a tribute to" Captain William Smith Grant, the great-grandson of the founder of The Glenlivet, George Smith, who fought in World War I and then "guided" The Glenlivet through the years of Prohibition in the US.

"We know that single malt consumers are becoming increasingly adventurous and are seeking to explore new flavour profiles and finishes in the category," said The Glenlivet master distiller Alan Winchester. "By introducing the Cognac casks into our maturation process, we are able to capitalise on the popularity of this flavour and add another dimension to our ... portfolio."

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Show the press release

The Glenlivet is set to re-assert its credentials as the definitive Single Malt Scotch whisky with the release of a contemporary new expression; Captain's Reserve, a Single Malt selectively finished in high-quality Cognac casks. The launch is set to push the boundaries of modern Scotch through its distinctive cask combination. 

Captain's Reserve is the result of flavour and cask experimentation. This combination of the raisin-rich intense taste of Cognac with the signature citrus notes and creamy smoothness of The Glenlivet offers consumers the opportunity to broaden their Single Malt Scotch repertoire. The new flavour and taste experience also encourages new consumers to explore the thriving Single Malt Scotch category, which is one of the fastest growing spirits categories globally, and is expected to continue its growth at +6%[1].

This new expression, which will sit as part of The Glenlivet range, is a tribute to Captain William Smith Grant, great-grandson of George Smith, founder of The Glenlivet, the definitive Speyside Single Malt. The Captain not only fought in the First World War in France, but later went on to fight for The Glenlivet, guiding the brand through the difficult Prohibition years and leading the Single Malt Scotch whisky revival in the UK and US. This unique story is brought to life through Captain's Reserve by uniting the definitive Speyside Single Malt and the opulent rich flavours of Cognac.

Alan Winchester, The Glenlivet Master Distiller, comments: "We know that Single Malt consumers are becoming increasingly adventurous and are seeking to explore new flavour profiles and finishes in the category. Research shows that the global consumption of Cognac is expected to increase by some 2m cases by 2021[2]. By introducing the Cognac casks into our maturation process, we are able to capitalise on the popularity of this flavour and add another dimension to our world-renowned portfolio. The Cognac casks' influence will bring a real richness to the smooth and fruity style of The Glenlivet, which we're confident new and existing Single Malt Scotch enthusiasts will enjoy."

Captain's Reserve is available globally, with an RRP ranging from £45-48 (or local equivalent).

Original source: Company Release


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