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Pernod Ricard’s The Glenlivet 12 Year Old Illicit Still - Product Launch

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Pernod Ricard's The Glenlivet 12 Year Old Illicit Still

The Glenlivet 12 Year Old Illicit Still will be available next month exclusively from Amazon

The Glenlivet 12 Year Old Illicit Still will be available next month exclusively from Amazon

Category - Spirits, whisky, Scotch, single malt, 48% abv

Available - From 6 November

Location - available in the UK exclusively online through Amazon ahead of a worldwide roll-out to markets including US, China, Taiwan, Europe and Australia

Price - GBP45 (US$59) per 70cl bottle

Pernod Ricard's UK unit has lined up the first in a series of limited-edition bottlings from its The Glenlivet single malt Scotch.

The Glenlivet 12 Year Old Illicit Still is the first in an annual series called 'The Original Stories'. The expression "draws inspiration from The Glenlivet's illicit past as well as from its founder George Smith, who began illegally distilling whisky in the 1800s", the company said.

Available exclusively through Amazon in the UK, the iteration's bottle design is based on the oldest bottle in The Glenlivet's archives.

"We're confident the launch of The Glenlivet 12 Year Old Illicit Still limited-edition will inspire whisky enthusiasts with its modern interpretation of George Smith's visionary spirit," said Pernod's UK commercial director, Ian Peart. "The Glenlivet has grown 55.8% in value over the latest 12 weeks, and e-commerce has seen accelerated growth this year, with the total whisky category experiencing 81.1% value growth over the last 12 weeks on Amazon.

"With research showing that online and direct delivery to recipients will be important for alcohol gifting this Christmas, The Glenlivet 12 Year Old Illicit Still is perfectly primed to tap into this consumer trend."

Specific availability details were not immediately available.

Why craft whisky/whiskey will never be the same again - Click here for a just-drinks comment


Expert Analysis

Whiskey (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey Market in the United Kingdom.

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