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Product Launch - US: Pernod Ricard's Tequila Avión Reserva 44

Category - Spirits, Tequila, 40% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$150 per 75cl bottle

Pernod Ricard has launched a “super-premium” Tequila in the US under its Tequila Avión brand.

Only 744 bottles of the Reserva 44 will be available, each selling for $150, the company said late last week.  It is aged for 43 months in oak barrels and then for an additional month in petite barrels, which are rotated daily.

Show the press release

Tequila Avión is excited to announce the launch of Avión Reserva 44, an exceptional extra añejo tequila.  Avión Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle.  Only 744 cases of the unique, handcrafted extra añejo tequila will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season.  This very special addition joins the already exceptional line of handcrafted tequila from Avión, which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition.

Avión Reserva 44 is crafted in the highlands town of Jesus Maria, Mexico. The process to create this exceptional tequila begins with the founder’s unwavering commitment to quality.  Avión Agave is hand selected and estate grown at 7,000 feet above sea level.  Slow roasted in brick ovens for 72 hours, the Avión Agave is carefully distilled and filtered through Avión’s proprietary ultra-slow filtration method, where it is then aged for 43 months in oak barrels to create an incredibly smooth and finely balanced finish.  The final step for Avión Reserva 44 is aging the liquid for an additional month in specially selected petite barrels, which are rotated daily.  It is during this intensive process that Reserva 44 takes on its rich, complex character. The liquid is then hand-filled into a fire polished crystal bottle, hand numbered and individually signed by Founder, Ken Austin.  Reserva 44 is then enclosed in a uniquely crafted luxury gift box and shipped in a wooden crate. 

“I’ve waited and waited to release Avión Reserva 44.  Years ago, I reserved specific batches of our tequila to be placed into the Reserva 44 barrels and have closely watched their progression,” said Ken Austin, Founder and Chairman.  “This release is the culmination of our bespoke tequila process.  Reserva 44 is a spirit that the most demanding of tequila connoisseurs and single malt scotch drinkers will fully appreciate.”

Jenna Fagnan, President of Tequila Avión, said, “Tequila Avión has become the fastest growing ultra-premium tequila on the market and it’s due to Ken’s unwavering dedication to always push traditional tequila rules and never settling until all previous limits have been surpassed.  Avión  Reserva 44 once again reminds us of why Avión was voted the world’s best tasting tequila.” 

Avión Reserva 44 has the distinctive character of Avión Agave with hints of warm vanilla, ripe luscious fruits and a touch of spice—the hallmark of Avión fine tequila.  It is 80 proof and is available in 750ml fire polished crystal bottles (SRP - $150.00).  It is best enjoyed neat at room temperature or with a single cube of ice.

Original source: Company Release