Pernod Ricards Smithworks Vodka

Pernod Ricard's Smithworks Vodka

Pernod Ricard's Smithworks Vodka

Category - Spirits, vodka, US, 40% abv

Available - From this month

Location - US, limited markets including Arkansas, Colorado, Kansas, Missouri and Oklahoma

Price - SRP of US$19.99 per 75cl bottle

Pernod Ricard has partnered with country music singer Blake Shelton to launch a US-made vodka in the country. Distilled from corn, Smithworks vodka will be available in five states.

The brand is named after the group's production facility in Fort Smith, Arkansas, where the liquid is finished and bottled.

Last week, Pernod argued that its Absolut vodka brand is still the US's biggest selling imported vodka by value after a report claimed Constellation Brands' Svedka now has higher case volumes.

Show the press release

Smithworks Vodka rolls out today in limited markets across the US and is impassioned by a mission to create The Spirit of the Heartland. Made with corn from Kansas, Missouri and Oklahoma and water from Lake Fort Smith, Smithworks is distilled three times and charcoal filtered for a smooth taste and clean finish.

Smithworks is finished and bottled with pride in Fort Smith, Arkansas, and named after the dedicated team there and their hardworking values are symbolized through the tractor icon. Born and bred in the traditions and values of America's Heartland, Smithworks embodies the values of the place in which it comes from – local pride, simplicity and hard work.
 
"Smithworks knows that the most meaningful moments in life are often spent with family, friends and great drinks," said Kate Pomeroy, VP of innovation, Pernod Ricard USA. "Blending our expertise in vodka with the passion and pride of our Smithworks plant in Fort Smith, Arkansas, we're excited to bring consumers a new American vodka."
 
The debut of Smithworks is also coupled with the excitement of officially raising a glass with an essential member of the Smithworks family: award-winning country music star and fellow Heartland native, Blake Shelton.
 
"I grew up in Ada, Oklahoma and was raised on the values of hard work, humility and an appreciation for the simple things that make up a good life," said Blake Shelton. "As part of the Smithworks family, I've been involved in the development of the brand and I'm excited for everyone to finally taste what we've been crafting. At its core, Smithworks celebrates that moments in life are better spent with good people and great drinks."
 
Currently available in select U.S. markets, Smithworks has a suggested retail price of $19.99 for a 75cl. Smithworks is also available in 5cl, 1-litre and 1.75-litre.

Distilled from Corn. Made in the USA. 40% Alc. /Vol. (80 Proof)

Original source: Company Release