Product Launch - TRAVEL RETAIL: Pernod Ricard's Royal Salute The Diamond Tribute

By | 10 June 2013

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Pernod Ricard's Royal Salute The Diamond Tribute

Category - Spirits, Scotch, blend, 40% abv

Available - From next month

Location - Global travel retail

Price - SRP of US$270 per bottle

Distribution – Pernod-Ricard

Pernod Ricard's Scotch unit, Chivas Brothers, has launched a new permanent expression to celebrate the Queen's Diamond Jubilee.

Royal Salute The Diamond Tribute uses a blend of whiskies all over 21 years-old from Royal Salute's Strathisla distillery. The first bottles of Royal Salute were produced in June 1953 at the time of the coronation.

Pernod Ricard last year said it will invest GBP40m (US$62.2m) annually in Chivas Brothers to keep up with demand for Scotch in emerging markets. 

Expert analysis

Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review

Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and wines. The company distributes its products under various brands such as ABSOLUT Vodka, Chivas Regal, Ricard pastis, Ballantine’s, Beefeater, Jameson, Havana Club, Malibu, Kahlua, Martell cognac, Mumm, Royal Salute, The Glenlivet, Jacob’s Creek, Campo Viejo, Brancott Estate and Perrier-Jouet among others. The company offers its products across various countries of North America, Europe and Asia Pacific.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard, Chivas Brothers

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Product Launch - TRAVEL RETAIL: Pernod Ricard's Royal Salute The Diamond Tribute

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