Product Launch - GLOBAL: Pernod Ricard's Redbreast 21 Year Old
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Pernod Ricard's Redbreast 21 Year Old
Category - Spirits, whiskey, Irish, 46% abv
Available - From this month
Location - US, Ireland, France, UK, Germany
Price - SRP of US$180 per bottle
Distribution - Pernod Ricard
Pernod Ricard's Irish whiskey unit, Irish Distillers, has launched a single pot still whiskey that it claims is “the pinnacle of the range to date”.
Redbreast 21 Year Old is the ninth single pot still Irish whiskey to be added to Irish Distillers' portfolio. Pernod said it “is available in very limited quantities”.
To read an exclusive just-drinks interview with Irish Distillers CEO Anna Malmhake, click here.
Irish Distillers Pernod Ricard has announced the launch of Redbreast 21 Year Old, the pinnacle of the range to date. To celebrate the newest member of the Redbreast Family, Master Blender Billy Leighton hosted a special tasting in London last night. The new expression is the ninth Single Pot Still Irish Whiskey to be added to the Irish Distillers portfolio and arrives after another strong year for the Irish whiskey category.
Redbreast 21 Year Old sits alongside Redbreast 12 Year Old, Redbreast 12 Year Old Cask Strength and Redbreast 15 Year Old to complete the largest-selling and most definitive Single Pot Still Irish Whiskey brand in the world.
As the oldest and richest expression in the decorated Redbreast family, Redbreast 21 Year Old is the finest representation of the brand’s signature sherry style. It is made from a mash of malted and unmalted barley, triple distilled in copper pot stills and matured in a combination of American Bourbon barrels and first fill Spanish oloroso sherry casks. The 21 year ageing process introduces new levels of depth and flavour, creating an inherently complex and rewarding whiskey.
Whiskey lovers eagerly anticipate the launch of new Single Pot Still Irish Whiskeys and Redbreast 21 Year Old, as the oldest age-statement whiskey in the Irish Distillers portfolio, is anticipated to be notably popular and savoured by Irish whiskey enthusiasts. In the US, Single Pot Still Irish Whiskey continues to perform strongly, driven primarily by the popularity of Redbreast.
Billy Leighton, Master Blender at Midleton Distillery, said: “Redbreast 21 Year Old is a very special Single Pot Still Irish Whiskey and one of which I am immensely proud. Once my team and I tasted the 21 Year Old whiskey, there was never any question about whether we should release a younger expression - the older whiskey showed such stunning levels of depth, flavour and taste, we just had to bring it out for the growing army of Redbreast and Single Pot Still Irish Whiskey fans around the world. We’re really excited to see how Redbreast 21 Year Old is received and we hope Irish whiskey fans will find it as delightful and rewarding to drink as it was for me to craft.
Brendan Buckley, Global Innovation & Category Development Director at Irish Distillers added: “The increasing global interest in Single Pot Still Irish Whiskey is really encouraging and we see great potential for continued growth at the higher end of the Irish whiskey category. With exciting new Single Pot Still Irish Whiskeys such as Redbreast 21 Year Old, we hope to satisfy both existing fans of this quintessentially Irish whiskey style and lovers of Irish whiskey in general, to help them understand the unique provenance and outstanding quality that the category has to offer”.
Redbreast 21 Year Old is non-chill filtered at 46% ABV and is available in very limited quantities. The exclusive expression will be available from this month in the USA, France, UK, Ireland and Germany priced at $180.
Original source: Company Release
Pernod Ricard has completed the sale of a bond that will net the company EUR850m (US$1.18bn)....
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