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Pernod Ricard's Pringuet appointed SWA chairman

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The Scotch Whisky Association (SWA) has appointed Pernod Ricard's outgoing CEO, Pierre Pringuet, as its new chairman, with the head of Diageo also joining the trade body.

Pringuet steps down as Pernod CEO in February

Pringuet steps down as Pernod CEO in February

Pringuet will replace Edrington chief executive Ian Curle on 1 January, who is stepping down after his three-year term. Ivan Menezes, Diageo's CEO, will also join the SWA council at the same time. 

Pringuet, who will step down as Pernod CEO in February to be replaced by Alex Ricard, said: “I’m committed to ensuring Scotch whisky retains its position as an iconic product around the world. With its great brands and committed people, as well as the support of governments at home and abroad, the Scotch whisky industry will go from strength to strength.”

In other senior appointments, Peter Gordon, director at William Grant & Sons, replaces Pringuet as vice chairman of the SWA, while Richard Burn, global policy and public affairs director of Diageo, joins Menezes on the SWA council.

The SWA also announced that Julie Hesketh-Laird has been appointed as its new deputy chief executive. Hesketh-Laird joined the SWA in 2005 as director of operational & technical affairs and will continue in this role alongside her new position. 

Meanwhile, the association said it intends to sell its Atholl Crescent office and move to new premises in Edinburgh next year. It also has plans to open a small permanent office in London.

In September, the SWA reported that Scotch whisky exports dropped by 11% in value in the first half of the year as sales in some core markets fell by as much as half.


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