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Product Launch – US: Pernod Ricard's Powers 12 Year Old Special Reserve

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Pernod Ricard's Powers 12 Year Old Special Reserve

Category - Spirits, Irish whiskey

Available - From February, in "limited quantity"

Location - US

Price - SRP US$34.99 per 750ml bottle

Distribution - Pernod Ricard USA

Powers 12 Year Old Special Reserve is a blend of primarily pot-still and grain whiskey that is triple distilled and aged in bourbon oak casks for a minimum of 12 years.

"The US Irish whiskey category continues to defy all odds with growth of 22% in 2008," said Wayne Hartunian, brand director for Irish Whiskies at Pernod Ricard USA. "Although the category has more than doubled in the last five years, it is still considered to be in its infancy, offering much room for growth."


Sectors: Spirits

Companies: Pernod Ricard, Ricard

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