Focus - UK: Pernod Ricard's plan to lift Jacob's Creek

By Chris Mercer | 23 February 2010

Jacob's Creek faces a crucial year in the UK as owner Pernod Ricard looks to arrest a sales decline and lift the brand to a more premium platform.

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Jacob's Creek faces a crucial year in the UK as owner Pernod Ricard looks to arrest a sales decline and lift the brand to a more premium platform.

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