Product Launch - UK: Pernod Ricard's Perrier-Jouët Belle Epoque Edition Première 2007
Click through to view Pernod Ricard's Perrier-Jouët Belle Epoque Edition Première 2007
Pernod Ricard's Perrier-Jouët Belle Epoque Edition Première 2007
Category - Wine, Champagne, 12% abv
Available - From next month
Location - UK, in selected on- and off-trade. Launched in France last week and will roll out to Japan, Italy, Switzerland and Spain in the coming weeks
Price - SRP of GBP240 (US$395) per 75cl bottle
Distribution - Pernod Ricard
Pernod Ricard has lined up the launch of a Spring-themed brand extension for its Perrier-Jouët Champagne brand. Belle Epoque Edition Première is a blend of Chardonnay Grands Crus and Pinot Noir.
A champagne vintage exclusively dedicated to spring Perrier-Jouët House of Champagne is proud to release the first ever ephemeral champagne cuvée Belle Epoque Edition Première. An ode to the season of flowering, so dear to the House, this limited edition is presented as the champagne to enjoy when spring arrives…
True to the philosophy of the House, the Cellar Master Hervé Deschamps drew his inspiration from the beauty of nature in order to develop a vintage, in the same way that one would compose a bouquet of flowers. Sensitive to the first hours of spring and particularly to the delicate scents of the Maison Belle Epoque garden, the Perrier-Jouët historical residence, he has created a rare and elegant vintage, with a fruit-accented great freshness giving delicate attention to the Chardonnay, Perrier-Jouët’s grape of choice.
Describing the wine, Hervé Deschamps said: “The Belle Epoque Edition Première cuvée is the unique expression of a vintage champagne, one that is to taste exclusively during spring. Floral, stylish and diamond-cut, the champagne echoes the excellence of the Perrier-Jouët terroir, and delicacy of the Chardonnay, the House’s elected grape.”
The Belle Epoque Edition Première cuvée is blended from Chardonnay Grands Crus selected for their elegance, freshness and vivacity; to which a small percentage of Pinot Noir is added, giving this vintage wine a pale pink hue with shades of peach.
The wine’s incredible luminosity and color are revealed through the clear glass bottle decorated with the iconic anemones created by Emile Gallé in 1902.
This limited edition spring cuvée is the perfect marriage of the good and the beautiful. It will prove to be the muse of every garden party and the ideal companion to light and delicate dishes.
Perrier-Jouët Belle Epoque Edition Première will be available in limited quantities and from wine merchants of Perrier-Jouët’s principal distribution markets from spring 2014.
Original source: Company Release
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