News

Pernod Ricard's Midleton Very Rare 2021 Irish whiskey - Product Launch

Most popular

Why the future for wine in cans has arrived

Brown-Forman in fiscal-2021 - results preview

Mixing kombucha and alcohol - A recipe for success

Top Spirits influencers on Twitter - Q4 2020

Why wine now needs to catch up with the times

MORE

Pernod Ricard's Midleton Very Rare 2021

Launching this month - Midleton Very Rare 2021

Launching this month - Midleton Very Rare 2021

Category - Spirits, whiskey, Irish, 40% abv

Available - From this month

Location - Worldwide, available in Australia, Canada, France, Germany, the UK, the US and Global Travel Retail

Price - In Europe, SRP of EUR180 (US$217) per bottle

Pernod Ricard's Irish Distillers division has unveiled this year's iteration, the 38th, in the Very Rare series from Irish whiskey brand Midleton.

The latest bottling comprises single pot still and single whiskeys that have been aged for between 15 and 36 years. The liquid has then been matured in ex-Bourbon American oak barrels.

Historically, the annual Very Rare series has been released towards the end of each year. With the 2021 edition marking the first time the roll-out has been lined up nearer the beginning of the year. An unspecified number of units will be held back until late-autumn, according to Irish Distillers, "to ensure availability before the festive period".

Earlier this month, Pernod posted a 3.9% decline in sales from the six months to the end of December, with flagship Irish whiskey brand Jameson delivering a 3% sales lift.

Pernod Ricard Performance Trends 2016-2020 - results data


Expert Analysis

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey Market in the United States of America.

VIEW REPORT

Related Content

Pernod Ricard's Method and Madness Irish Gin - Product Launch

Pernod Ricard's Method and Madness Irish Gin - Product Launch...

"Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing dire...

Cuervo's Bushmills 30 Year Old New American Oak Cask Irish whiskey - Product Launch - Global Irish whiskey volumes data

Cuervo's Bushmills 30 Year Old New American Oak Cask Irish whiskey - Product Launch - Global Irish w...

Pernod Ricard accused of curbing Wild Geese Irish whiskey supply

Pernod Ricard accused of curbing Wild Geese Irish whiskey supply...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?