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Pernod Ricard's Malibu Watermelon - Product Launch

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Pernod Ricard's Malibu Watermelon

Pernod Ricards Malibu Watermelon

Pernod Ricard's Malibu Watermelon

Category - Spirits, rum-based, 21% abv

Available - From this month

Location - The US

Price - SRP of US$14.99 per 75cl bottle, $21.99 per 1.75-litre bottle

Pernod Ricard has added a watermelon variant to its Malibu coconut rum portfolio.

Malibu Watermelon, revealed this week, joins a fruit-flavoured stable that also includes Pineapple and Strawberry. Made with natural watermelon flavours, the release is available immediately across the US.

"With the watermelon flavour trend growing nearly 40% year-over=year, we're excited to extend the Malibu portfolio with this season's popular flavour", said Malibu's marketing VP, Regan Clarke. 

Earlier this year, Pernod launched Malibu Splash in the US, a flavoured RTD range that uses the same malt beverage base found in many hard seltzers.

The EU & US trade war timeline - How alcohol on both sides of the Atlantic has battled with tariffs - click here for a just-drinks timeline


Sectors: Product launches, Spirits

Companies: Pernod Ricard

Expert Analysis

Top Trends in Alcoholic Drinks

Top Trends in Alcoholic Drinks

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