Product Launch - US: Pernod Ricard's Malibu Sundae and Malibu Swirl

By | 20 May 2013

Click through to view Pernod Ricards Malibu Sundae and Malibu Swirl

Click through to view Pernod Ricard's Malibu Sundae and Malibu Swirl

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Pernod Ricard's Malibu Sundae and Malibu Swirl

Category - Spirits, flavoured rum, coconut, 21% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$14.99 per 75cl bottle

Pernod Ricard has launched two dessert-flavoured extensions to its Malibu range.

Malibu Sundae combines coconut with chocolate ice cream flavour while Malibu Swirl has a strawberries and cream flavour. The launches are supported by a marketing push, including a summer campaign featuring “indulgent dessert-themed drink ideas” Pernod said last week.

Pernod has unveiled a few changes to its Malibu range in the past few months, including a redesign for its core bottle and a spiced flavour extension.

Expert analysis

Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, key competitors, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries as well as employee biographies.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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