Pernod Ricard has given its Malibu coconut-flavoured rum brand another technological tool in the UK, this time producing a cup for the on-premise that uses the 'Internet of Things'.

The concept, dubbed 'Coco-nect', comprises a WiFi and RFID-enabled cup that uses network connectivity to allow a consumer to order a drink. A twist of the cup's base places an order, with a related app allowing bar-staff to locate the consumer.

The cup took 12 weeks to develop through the Malibu brand team at Pernod's Absolut Co division.

'Coco-nect' will launch next year in selected clubs, bars and festivals in the UK.

"We have successfully trialled ten prototype cups this summer, and will be looking to roll them out commercially in time for next year's Summer festival season," said joint global marketing brand manager Hedda Helgesen.

Last month, Pernod started a trial of Near Field Communication technology on 45,000 Malibu bottles in the UK off-premise.

How the Internet of Things is shaking up the cocktail market – Consumer Trends

Expert analysis

Global rum insights - market forecasts, product innovation and consumer trends

Global rum insights - market forecasts, product innovation and consumer trends

Global rum sales amounted to 141.8m nine-litre cases in 2015, a decline of 0.8% over 2014 levels, but not too far off the +0.6% compound annual growth rate (CAGR) seen between 2010 and 2015. On the pl...read more