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Product Launch - SOUTH AFRICA: Pernod Ricard's Jameson Select Reserve

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Pernod Ricard's Jameson Select Reserve

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Category - Spirits, Irish whiskey, 43% abv

Available - From this month

Location - South Africa, in all “key” off-trade retailers and targeted on-trade accounts

Price - RRP of ZAR275 (US$39) per 75cl bottle

Distribution - Pernod Ricard South Africa

Jameson Select Reserve is made from a blend of small batch grain whiskey, not found in any other Jameson expression, and single Irish pot still whiskey.

“Jameson Select Reserve is currently only available in South Africa, however, in time we will possibly release it to other markets,” a spokesperson for Pernod Ricard told just-drinks late last week.


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