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Pernod Ricard's Jameson RTD range

Jamesons RTD range includes Classic Cola and Ginger & Lime

Jameson's RTD range includes Classic Cola and Ginger & Lime

Category - RTDs, 5% abv

Available - From this month

Location - UK

Price - GBP1.90 per 25cl can

Pernod Ricard's UK unit has lined up two RTD flavours for its Jameson Irish whiskey brand. Classic Cola and Ginger & Lime are exclusive to the UK market, the firm said.

The new drinks are aimed at 25-to 34-year-old male consumers.

"The launch of Jameson RTD cans ... [allows] us to bring a younger audience into the Irish whiskey category," said Magin Trewhella, head of marketing for dark spirits at Pernod Ricard UK. "The new offering will interest ... young consumers looking for a more convenient way to enjoy whiskey on-the-go during outdoor seasonal occasions."

The RTD market in the UK is worth around GBP95m, said Pernod, quoting Nielsen figures.

Earlier this month, Diageo rolled out an iced coffee RTD for its Baileys brand in the UK, also packaged in cans.

just-drinks says: 

This is not Jameson's first foray into the world of RTDs. In 2012, Pernod launched Jameson Perfectly Crisp Cloudy Apple and Jameson Natural Ground Raw Cola in Australia and New Zealand. The bottled RTDs were aimed at the same demographic, 25- to 34-year-old males.  


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