News

Pernod Ricard’s Havana Club Tributo 2017 - Product Launch

Most popular

Could a Pernod offload revolutionise wine?

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

Mainstream media is confusing spirits' consumer

MORE

Pernod Ricard's Havana Club Tributo 2017

Pernod Ricard’s Havana Club Tributo 2017

Pernod Ricard’s Havana Club Tributo 2017

Category – Spirits, rum, aged, no age-statement, 40% abv

Available – Since last week

Location – Globally in 16 markets

Price – In Europe, EUR350 (US$371) per 70cl bottle, limited to 2,500 units

Pernod Ricard has unveiled the second iteration of Havana Club's Tributo collection. Launched at the Cuban Habanos Festival in Havana last week, the 2017 expression follows last year's inaugural edition.

Tributo 2017 comprises liquid blended from Havana Club's "finest aged rum reserves". It will be available in six extra markets than the ten that offered last year's expression.

"We look forward to building on the success of Tributo 2016," said Havana Club Inetrnational's international marketing director, Nick Blacknell. "We expect the expression to be popular among global rum and dark spirits connoisseurs who are looking for the next authentic Cuban rum to add to their repertoire."

Last year, Bacardi extended the availability of its version of Havana Club across the US, where Pernod's Havana Club is not available due to the Cuban embargo.

The Rum Category - Everything you need to know - just-drinks Spirits Essentials

Show the press release

Havana Club, the global leading rum in the super-premium and above category[1], has released Havana Club Tributo 2017; a new prestige sipping rum blended from the finest aged rum reserves. The second instalment of the Tributo Collection, a series of the finest rums from Havana Club's aged reserves, was unveiled at the Cuban Habanos Festival last week and will have a limited release of 2,500 bottles globally.
 
Havana Club Tributo 2017 has been crafted by Asbel Morales, Havana Club Maestro del Ron Cubano, from a new blend of hand-selected base rums and a decades-old 'aguardiente' – or spirit base. The 'aguardiente' is at the heart of this rum, and has been enhanced by maturation in barrels that are over 80 years old. The result is an exceptional rum with a distinctive dry note and an intriguing array of flavours, highlighting and paying homage to the finest Cuban sugar cane. The 2017 edition is bottled at 40% ABV, with an amber glow and flavours of chocolate, tobacco and coffee.
 
Following the success of the 2016 edition, Havana Club Tributo 2017 demonstrates a new style of Cuban rum, showcasing the richness and variety of styles found within the authentic Cuban rum category. The new expression is on sale in six extra markets this year, totalling 16, from March at the RRP of 350 EUR per 70 cl.
 
This unique blend of Havana Club's exceptional rum reserves honours the passion and knowledge of the Maestros del Ron Cubano, a role that has recently been declared a Cultural Patrimony of the Cuban nation by the Culture Ministry in Cuba. As such, each bottle of Havana Club Tributo is individually numbered and adorned with the signature of Havana Club Maestro del Ron Cubano, Asbel Morales. The outer packaging will entice rum connoisseurs and spirits drinkers alike with luxury green gold cues evoking the sugar cane lands used for generations in the production of authentic Cuban rum.
 
Asbel Morales comments: "The extensive reserves at the Havana Club distillery provided us with a wealth of luxurious aged rums to experiment with. By blending together a decades-old aguardiente and our precious rums, we have achieved a totally new rum experience that is lively and complex, with a remarkable dry taste imparted by the original Cuban sugar cane character of the aguardiente. Havana Club Tributo 2017 celebrates the craftsmanship at the heart of the production of premium rum, from the cane to the cask, and we hope rum drinkers around the world will enjoy it." 
 
Nick Blacknell, International Marketing Director at Havana Club International, adds: "We are delighted to have launched the latest edition in the Havana Club Tributo Collection and we look forward to building on the success of Tributo 2016. With only 2,500 bottles of Havana Club Tributo 2017 being released worldwide, we expect the expression to be popular among global rum and dark spirits connoisseurs who are looking for the next authentic Cuban rum to add to their repertoire."
 
Tasting notes by Asbel Morales, Havana Club Maestros del Ron Cubano:
COLOUR: Transparent with an amber glow
NOSE: Aromatic to begin with, but easy on the nose, with distinctive aromas of "miel de caña", sugarcane honey and raisin. This is balanced with the subtle wooden notes coming from oak
TASTE: Extremely intense and complex into the mouth, with outstanding dry notes as result of a prolonged ageing "aguardiente". This combines with classical notes of chocolate, tobacco and coffee
FINISH: Spicy and lingering aftertaste
 
Havana Club Tributo 2017 is available in 16 markets:
Cuba, Germany, Austria, Hungry, Greece, China, Denmark, Portugal, Poland, Switzerland, United Kingdom, Hong Kong, Czech Republic, Italy, Mexico, Belgium

Original source: Company Release


Related Content

Pernod Ricard to launch bartender-only Havana Club rum range

Pernod Ricard to launch bartender-only Havana Club rum range ...

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Pernod Ricard lines up Cuba price rise for Havana Club

Pernod Ricard lines up Cuba price rise for Havana Club...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?