Pernod Ricard's Chivas Regal 25 Year Old Scotch whisky has tightened its ties with the film world.

Chivas last week sponsored an event at BAFTA headquarters in London celebrating film director James Cameron's life in pictures.

Chivas Regal 25 was recently official Scotch whisky partner to the 2009 Asprey Nominees Party ahead of the Orange British Academy Film Awards. It was also the official Scotch whisky of the International Cannes Film Festival earlier this year.