Jameson has seen sales and volumes grow

Jameson has seen sales and volumes grow

Pernod Ricard has seen Chivas Regal sales in the US off-trade fall, but its Irish whiskey brand Jameson continues its strong growth, according to latest quarterly figures.

Blended Scotch whisky Chivas posted a 9% drop in sales in the 12 weeks to 19 July, Nielsen reported. Volumes in the same period were down by 10%. 

The figures reveal an acceleration in Chivas' decline in the US off-trade, with 52-week figures showing a 4% sales drop and a 6% volumes fall.

However, Jameson looks to be building on a strong 2013 with fresh growth. According to Nielsen, the brand upped US off-trade sales by 17% in the 12-week period compared to 16% for the 52 weeks. Volumes also rose, by 16% in the 12-week period, compared to 12% for the 52 weeks.

In the past two years, Jameson has been one of Pernod's top performers in the US. In the company's full-year results for fiscal 2012/13 the brand boosted sales by 26%.

Meanwhile, Diageo's Scotch whiskey blend Johnnie Walker Blue Label struggled over the 12-week period, with sales down 6% and volumes dropping by 10%, Nielsen said. Stable mate Johnnie Walker Black performed much better, with sales in the period up 5.5% and volumes up 8%. The lower-value Johnnie Walker Red upped sales by 1%.

Other winners in the Nielsen round-up included Beam Suntory Inc's Jim Beam portfolio, which saw both sales and volumes in the 12 weeks jump by 106%. The brand increased sales and volumes by about 70% over the 52 weeks to 19 July.

However, Beam Suntory's Skinnygirl saw US sales drop by 34% in the 12 weeks and 32% in the 52 weeks as volumes also declined.