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US: Pernod Ricard's Chivas Regal sales dip in US off-trade - figures

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Pernod Ricard has seen Chivas Regal sales in the US off-trade fall, but its Irish whiskey brand Jameson continues its strong growth, according to latest quarterly figures.

Jameson has seen sales and volumes grow

Jameson has seen sales and volumes grow

Blended Scotch whisky Chivas posted a 9% drop in sales in the 12 weeks to 19 July, Nielsen reported. Volumes in the same period were down by 10%. 

The figures reveal an acceleration in Chivas' decline in the US off-trade, with 52-week figures showing a 4% sales drop and a 6% volumes fall.

However, Jameson looks to be building on a strong 2013 with fresh growth. According to Nielsen, the brand upped US off-trade sales by 17% in the 12-week period compared to 16% for the 52 weeks. Volumes also rose, by 16% in the 12-week period, compared to 12% for the 52 weeks.

In the past two years, Jameson has been one of Pernod's top performers in the US. In the company's full-year results for fiscal 2012/13 the brand boosted sales by 26%.

Meanwhile, Diageo's Scotch whiskey blend Johnnie Walker Blue Label struggled over the 12-week period, with sales down 6% and volumes dropping by 10%, Nielsen said. Stable mate Johnnie Walker Black performed much better, with sales in the period up 5.5% and volumes up 8%. The lower-value Johnnie Walker Red upped sales by 1%.

Other winners in the Nielsen round-up included Beam Suntory Inc's Jim Beam portfolio, which saw both sales and volumes in the 12 weeks jump by 106%. The brand increased sales and volumes by about 70% over the 52 weeks to 19 July.

However, Beam Suntory's Skinnygirl saw US sales drop by 34% in the 12 weeks and 32% in the 52 weeks as volumes also declined.


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