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Product Launch - US: Pernod Ricard's Café de Paris Pear, Pomegranate

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Pernod Ricard's Café de Paris Pear, Pomegranate

Café de Paris Pear and Pomegranate

Café de Paris Pear and Pomegranate

Category - Wine, sparkling, flavoured, French, 10% abv

Available - From this month

Location - US, nation-wide

Price - US$12.99

Pernod Ricard's US unit has launched two sparkling fruit-flavoured wines as it targets female millenials driving premiumisation trends in the imported wine category.

Café de Paris Pear and Pomegranate flavours are priced in the “premium” category and have a “slightly sweet taste”, Pernod Ricard USA said yesterday (9 July). The unit highlighted 5.5% growth in the US last year for the imported sparkling wine category that was driven by wines priced above $10. It also said that volumes for French sparkling wine (excluding Champagne) are growing at 28%.

The flavours are are also available in Japan, although the liquid is different, a Pernod spokesperson told just-drinks.

“Both were tailored to meet the taste profile of the consumer, so in the US the liquid has more effervescence, a little more fruit-forward taste,” the spokesperson said.


Sectors: Product launches, Wine

Companies: Pernod Ricard

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