Earlier this year, just-drinks deputy editor Lucy Britner visited Pernod Ricard's Tequila facility in Arandas, which is in the Los Altos region of Jalisco, Mexico. The distillery produces Olmeca and Altos Tequilas under master distiller Jesús Hernández.

Here, Hernández talks us through how Tequila is made at his facility.

Altos

  • The Altos brand was created in 2009 by Hernández, in partnership with internationally-recognised UK bartenders Dré Masso and the late Henry Besant
  • It is a 100% agave product, playing in the super-premium segment
  • In price terms, it sits between Olmeca and Avión in Pernod's Tequila stable
  • Altos is a 200,000-case brand (2016)

Olmeca

  • Olmeca is the largest Tequila brand in Pernod's Tequila portfolio, at 300,000 cases per year
  • Olmeca is a mixto Tequila - mixtos by definition only have to contain 51% agave
  • Olmeca's top markets are Russia, South Africa and Turkey

Click here to read just-drinks' two-part interview with Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila

Expert analysis

Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends

Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends

Agave-based spirits is one of the global success stories of the spirits industry. In 2016, worldwide sales of Tequila increased by 2.6% to 30.4m nine-litre cases. The Americas region accounts for 89.1...read more