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Pernod Ricard's Absolut Vodka Sodas, Absolut Cocktails - Product Launch

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Pernod Ricard's Absolut Vodka Sodas, Absolut Cocktails

Absolut Vodka Sodas and Absolut Cocktails

Absolut Vodka Sodas and Absolut Cocktails

Category - Spirits, RTDs

Available - From this month

Location - The US

Price - SRP of US$12.99 per four-pack of 35.5cl cans

Pernod Ricard has launched two new Absolut sparkling RTDs in the US - a range of vodka sodas and a line of canned cocktails.

Absolut Vodka Sodas and Absolut Cocktails are rolling out in the US this month. Both ranges contain Absolut Vodka and flavourings.

The flavours are:

  • Absolut Vodka Sodas (5% abv) - Lime & Cucumber, Grapefruit & Rosemary and Raspberry & Lemongrass
  • Absolut Cocktails (7-10% abv) - Mango Mule, Berry Vodkarita and Grapefruit Paloma

Both lines contain zero sugar but the vodka sodas have fewer calories - 97 compared to 204 per 35.5cl can for the cocktails.

"Made with original Absolut Vodka, the new line of ready-to-drink vodka sodas and cocktails meet a consumer demand for convenience without compromising quality," said Regan Clarke, Absolut's VP of Millennial connector brands.

The RTDs are not the first for the Absolut brand. In 2017, Pernod launched Absolut Mixt in the UK. Two years prior, Pernod rolled out the carbonated Absolut Botanik in cans and bottles across Australia.

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