News

US: Pernod Ricard's Absolut to sponsor Madison Garden concerts

Most popular

Coca-Cola alcohol launch a statement of intent

How to reach Gen Z in the coronavirus era - focus

Coca-Cola reaps rewards of CEO's innovation bet

Interview - Beam Suntory CEO Albert Baladi

Why are spirits brands still getting women wrong?

MORE

Pernod Ricard USA's Absolut vodka brand is to sponsor a series of charity music concerts at Madison Square Garden in remembrance of the 11 September victims.

Performances will range from rock-and-roll to country music and will kick off with a benefit show featuring hip-hop singer Jay-Z on 11 September. Proceeds from the show will go to the New York Police & Fire Widows' & Children's Benefit Fund.

The concert will air live and commercial-free on Fuse TV in the US from 9pm, the company said on Monday (24 August).

For the live event, 100% of the proceeds from ticket sales and concert merchandise will go directly to the benefit fund.

The on-sale date and method of purchase for tickets to the concert is expected to be announced shortly.

"Madison Square Garden is an iconic venue known world-wide for presenting premier concert events year after year," said Tim Murphy, vice president of marketing, Pernod Ricard USA.

Artists with upcoming performances at The Garden include Bruce Springsteen, Metallica, and Pink.


Sectors: Spirits

Companies: Pernod Ricard, Ricard, Absolut

Related Content

Lagunitas - the US brewery that wants to infect Heineken - Focus

Lagunitas - the US brewery that wants to infect Heineken - Focus...

Welcome to the new way to enjoy just-drinks

Welcome to the new way to enjoy just-drinks...

Coca-Cola Co's race to embrace everything, where the Costa sale will leave Whitbread and Coca-Cola European Partners' guide to hosting a successful Capital Markets event - The just-drinks Analyst

Coca-Cola Co's race to embrace everything, where the Costa sale will leave Whitbread and Coca-Cola E...

FREE TO ACCESS - Can the drinks industry ever be plastic-free? just-drinks FUTURES Vol. 3

FREE TO ACCESS - Can the drinks industry ever be plastic-free? just-drinks FUTURES Vol. 3...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?