News

Product Launch - US: Pernod Ricard's Absolut Texas

Most popular

Latest sexism row is a whisky watershed

How COVID has accelerated the sobriety trend

Heineken must cut costs to aid recovery - analysis

Interview - Treasury CEO Mike Clarke - Part II

Alcohol & hypertension - What does your diet do?

MORE

Pernod Ricard's Absolut Texas

//i4.progressivedigitalmedia.com/1/abstexas.jpg

Category - Spirits, vodka, flavoured, 40% abv

Available - From today (18 February)

Location - US; "limited" nation-wide distribution; on- and off-trade 

Price - SRP of US$19.99 per 75cl bottle

Distribution - Pernod Ricard

Pernod Ricard has lined up the US release of the latest expression in Absolut's limited edition portfolio in the country.

Absolut Texas, with a 40% abv, is the eighth edition in the series that began in 2007 with Absolut New Orleans. 

The variant is described as having "notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine".

In Europe, Pernod also today announced details of an Absolut Berlin variant

Late last week, the group reported falling sales and profits in the six months to the end of December

Show the press release

Today, the world's most iconic vodka brand unveils its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas - the brand's first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography.

The taste of Absolut Texas is rich and smooth with notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine. It pairs well with a myriad of ingredients, such as cranberry, cilantro and grapefruit soda.

"From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date," said Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. "Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer."

Cruz's bottle design features a modern spin on iconic Texas imagery, including a "cosmic caballero" cowboy boot against a stylized Texas landscape and his take on the Texas Star. The bottle also features Absolut founder Lars Olsson Smith wearing a cowboy hat, marking only the second time in the brand's history in which Smith's logo has been altered.

Absolut Texas is now available in 750ml bottles with a suggested retail price of $19.99.

Absolut Texas is the eighth flavor in the US brand's Limited Edition portfolio, which launched in 2007 with the introduction of Absolut New Orleans, a flavor reminiscent of the Big Easy. Each year since, Absolut has introduced the following US limited edition flavors - Absolut Los Angeles in 2008, Absolut Boston in 2009, Absolut Brooklyn in 2010, Absolut San Francisco in 2011, Absolut Miami in 2012 and Absolut Chicago in 2013.

Original source: Company Release


Related Content

Absolut returns to US TV with presidential election-themed message - just-drinks comment

Absolut returns to US TV with presidential election-themed message - just-drinks comment...

How did Pernod Ricard perform in Q1 fiscal-2020? - results data - just-drinks comments

How did Pernod Ricard perform in Q1 fiscal-2020? - results data - just-drinks comments...

Pernod Ricard to scale up Absolut paper bottles

Pernod Ricard to scale up Absolut paper bottles "as soon as possible"...

Why vodka's US woes could soon be drowned out by success elsewhere - Comment

Why vodka's US woes could soon be drowned out by success elsewhere - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?