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Product Launch - TRAVEL RETAIL: Pernod Ricard's Absolut Orient Apple

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Pernod Ricard's Absolut Orient Apple

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Category - Spirits, vodka, flavoured, apple and ginger, 40% abv

Available - From 2 May

Location - Launched in Frankfurt, then set to be rolled out in major international duty-free/travel retail outlets globally

Price - Not specified

Distribution - Pernod Ricard Travel Retail

The bottle for Absolut Orient Apple features a carved apple surrounded by transparent ginger leaves.

The launch will be supported by a marketing campaign spanning “all available media” in duty free/travel retail outlets around the globe, including site-specific brand installations, tastings and events.


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