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Product Launch - US: Pernod Ricard's Absolut Miami

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Pernod Ricard's Absolut Miami

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Category - Vodka, flavoured, passion fruit & orange blossom, 40% abv

Available - From this month, for a limited - albeit unspecified - period

Location - US, in both on- and off-trade

Price - SRP of US$21 per 75cl bottle and $26 per 1-litre bottle

Distribution - Pernod Ricard

Pernod Ricard has launched its sixth city-influenced flavoured vodka variant for Absolut in the US. The citrus-led Absolut Miami follows the New Orleans (2007), Los Angeles (2008), Boston (2009), Brooklyn (2010) and SF (2011) offerings.

As part of the launch this month, Pernod will make a donation of $50,000 to Miami Arts & Entertainment council next week.


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