Click through to view Pernod Ricards Absolut Elyx

Click through to view Pernod Ricard's Absolut Elyx

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Pernod Ricard's Absolut Elyx

Category - Spirits, Swedish vodka, 42.3%

Available - From this month

Location - US, nation-wide

Price - SRP of US$49 per one-litre bottle

Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.

“With the luxury market on the rise, Absolut Elyx fits a need in the market for an ultra-premium vodka, which is the fastest growing segment of the vodka category,” a Pernod spokesperson said. The bottle is shaped like a decanter with copper flashes.

Pernod first highlighted Elyx in 2011, pledging to bring it to 28 markets.