Product Launch - US: Pernod Ricard's Absolut Elyx
By Andy Morton | 19 April 2013
 |
Click through to view Pernod Ricard's Absolut Elyx |
Category - Spirits, Swedish vodka, 42.3%
Available - From this month
Location - US, nation-wide
Price - SRP of US$49 per one-litre bottle
Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.
“With the luxury market on the rise, Absolut Elyx fits a need in the market for an ultra-premium vodka, which is the fastest growing segment of the vodka category,” a Pernod spokesperson said. The bottle is shaped like a decanter with copper flashes.
Pernod first highlighted Elyx in 2011, pledging to bring it to 28 markets.
Expert analysis
Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review
Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and wines. The company distributes its products under various brands such as ABSOLUT Vodka, Chivas Regal, Ricard pastis, Ballantine’s, Beefeater, Jameson, Havana Club, Malibu, Kahlua, Martell cognac, Mumm, Royal Salute, The Glenlivet, Jacob’s Creek, Campo Viejo, Brancott Estate and Perrier-Jouet among others. The company offers its products across various countries of North America, Europe and Asia Pacific.
Sectors: Product launches, Spirits
Companies: Pernod, Absolut, Ricard
View next/previous articles
Currently reading -
Product Launch - US: Pernod Ricard's Absolut Elyx
19 Apr 2013 -
Related research
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...
Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and ser...
Pernod Ricard Groupe in Spirits (World)
With very limited resources for expansion through acquisition until at least 2015, Pernod Ricard’s key focus has to be through organic growth. The profile looks at how its current portfolio of brands is positioned and what it should do to maximise it...
Related articles
Analysis - Chinese hangover continues for Remy Cointreau
Remy Cointreau risks Chinese consumers gravitating towards other Western spirits rather than returning to Cognac when stock levels return, an analyst has warned.
US: Illva Saronno cuts Bacardi ties to go it alone on Disaronno distribution
Italian drinks group Illva Saronno is severing its 14-year-old relationship with Bacardi in the US to set up its own distribution unit.
FRANCE: Q2 drags Remy Cointreau H1 sales further down
A tough second quarter has sent Remy Cointreau's half-year sales further into the red.
Read further items in this columns
The Launch Pad - Product Launches
Here's where we bring together all of the product launches covered on just-drinks.
There are currently no comments on this article
Be the first to comment on this article