Product Launch - US: Pernod Ricard's Absolut Elyx
By Andy Morton | 19 April 2013
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Click through to view Pernod Ricard's Absolut Elyx |
Category - Spirits, Swedish vodka, 42.3%
Available - From this month
Location - US, nation-wide
Price - SRP of US$49 per one-litre bottle
Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.
“With the luxury market on the rise, Absolut Elyx fits a need in the market for an ultra-premium vodka, which is the fastest growing segment of the vodka category,” a Pernod spokesperson said. The bottle is shaped like a decanter with copper flashes.
Pernod first highlighted Elyx in 2011, pledging to bring it to 28 markets.
Expert analysis
Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review
Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and wines. The company distributes its products under various brands such as ABSOLUT Vodka, Chivas Regal, Ricard pastis, Ballantine’s, Beefeater, Jameson, Havana Club, Malibu, Kahlua, Martell cognac, Mumm, Royal Salute, The Glenlivet, Jacob’s Creek, Campo Viejo, Brancott Estate and Perrier-Jouet among others. The company offers its products across various countries of North America, Europe and Asia Pacific.
Sectors: Product launches, Spirits
Companies: Pernod, Absolut, Ricard
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Product Launch - US: Pernod Ricard's Absolut Elyx
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