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Product Launch – TRAVEL RETAIL: Pernod Ricard's Absolut Crystal Pinstripe

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Pernod Ricard's Absolut Crystal Pinstripe

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Category - Spirits, vodka, 40% abv

Available - From this month

Location - Travel retail, initially launched in Stockholm Arlanda Airport on 6 September

Price - SRP of US$1,500 per unit

Distribution - Pernod Ricard

Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart, and hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.

A total of 800 bottles of Absolut Crystal Pinstripe will be available, each numbered and signed by the cutter after inspection and approval.

The product is presented in a pinstripe fabric-clad case, with two hand-crafted crystal tumblers and “various other specially designed devices”.

A black version of the bottle has also been crafted, but only ten will be available at an SRP of $10,000 per unit.


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