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Pernod Ricard unveils Tequila Avión bottle with Floyd Mayweather Jr

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Pernod Ricard has launched a Floyd Mayweather Jr edition of its Tequila Avión brand in the US as it joins the marketing buzz around this weekend's so-called 'Fight of the Century'.

Pernods Tequila Avion release will feature the signature of boxer Floyd Mayweather Jr

Pernod's Tequila Avion release will feature the signature of boxer Floyd Mayweather Jr

Professional boxer Mayweather Jr will take on mixed-martial-arts star Conor McGregor in Las Vegas on Saturday in a fight that is expected to break sales records for pay-per-view TV. A number of companies have partnered with the fight, including Monster Beverage Corp, which is sponsoring McGregor.

Pernod said today that Tequila Avión has worked with Mayweather Jr and his team to create an "exclusive commemorative bottle" of Avión Reserva 44 Extra Añejo Tequila. Only 150 are for sale, and the bottle features an etched likeness of Mayweather Jr along with his signature. It comes in a gift box with a certificate of authenticity and is available for US$1,500 from the Las Vegas strip outlet of Total Wine & More.

"We are looking forward to a great fight-night and thank Floyd for selecting Tequila Avión to take part in this historical moment in time for boxing and MMA fans around the world," said Tequila Avión founder & chairman Ken Austin.

Pernod increased its stake in Tequila Avión's parent company Avion Spirits to 84% in 2014.

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