Click through to view Pernods packaging updates for G.H. Mumm

Click through to view Pernod's packaging updates for G.H. Mumm

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Pernod Ricard Champagne brand GH Mumm has launched an F1 replica jeroboam in the UK to highlight its long-running sponsorship of the motor racing championship.

The three-litre bottle, similar to the ones handed to podium-placed F1 drivers after races, will go on sale at “selected” UK retailers this month, Mumm said yesterday (7 June). It is housed in a wooden case and will sell for GBP970 (US$1,500).

An F1-branded neck collar will also appear on 75cl bottles ahead of the Silverstone F1 Grand Prix later this month. The “collarette” carries the F1 ‘official Champagne’ logo, the F1 laurel wreath and  the red ribbon sash of GH Mumm house.

Mumm has sponsored the F1 season since 2000 and last year extended the tie-up for another three years.