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Pernod Ricard unveils 300th anniversary Martell campaign

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Pernod Ricard has launched a new global advertising campaign for Martell as the Cognac house celebrates its 300th anniversary.

The ads were shot by Ruven Afanador

The ads were shot by Ruven Afanador

The print campaign will roll out in specialist wines and spirits publications as well as consumer and business press throughout this year, Pernod said. A spokesperson told just-drinks it has just launched in Hong Kong, China and Malaysia and will roll out across Europe in the coming months.

The campaign will be supported by Travel Retail pop-ups and billboard ads in Hong Kong and China, with other Asian and European markets to follow.

The ads, which were shot by New York-based photographer Ruven Afanador, highlights Martell's tri-centenary, which falls this year.

Last year, Martell unveiled Martell Premier Voyage, a EUR10,000 (US$11,400) Cognac launched to commemorate the anniversary.


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