FRANCE: Pernod Ricard to sell off brands - report

By | 21 May 2010

Pernod Ricard is set to sell off more non-core drinks brands, including Pernod pastis, according to reports.

Pernod Ricard's CEO, Pierre Pringuet, was today (21 May) quoted in the Financial Times newspaper as saying that the drinks giant will "reduce complexity" by slimming its portfolio of key local brands from 30 to 18.

One of those to be sold off is reportedly Pernod, the aniseed-based pastis drink that, together with its former rival Ricard, was the foundation for today's global company.

The FT report could not be immediately confirmed by just-drinks.

Sectors: Mergers & acquisitions, Spirits, Wine

Companies: Pernod, Ricard

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FRANCE: Pernod Ricard to sell off brands - report

There is currently 1 comment on this article

Will this mean a new name for the company ?

The Ricard Group? or will the marketing boys come up with a new name?

How about Absolutely Ricard?Smile Big smile

 

malagajohn said at 12:31 am, May 22, 2010

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